Your pet’s best life is our life’s work

Our mission is to deliver breakthrough pet health

We follow the latest science, work with veterinary advisors, and formulate our products in the USA. It’s what your pet deserves.

Our promise

We’re here to be your partner

As pet parents, we all want to do better for our animals, but it’s not always easy to know the right thing to do, or which products to use and trust. What if you had a partner to help? Someone who makes it easy to understand what your animal needs, and how to give it to them.

A partner going beyond the category norms on ingredients

We source high-quality ingredients from trusted suppliers and use them at meaningful amounts: time-honoured herbs like rehmannia and astragalus for a calm, balanced mood, amino acids like L-methionine for bladder health, multi-strain probiotics for gut health, and pure taurine for heart and vision.

A partner who leans into the science on your behalf

Using rigorously studied, scientifically supported ingredients, we formulate our products to deliver the best of what your pet needs, and none of what they don’t. Every formula is reviewed by our veterinary advisors before it reaches a single pet.

A partner you can trust

Just the science. No hyperbole. No unsupported health claims. Just for you and your pet.

Built by pet owners, for pet owners

“We deliver exceptional products and honest advice to support your pet’s health. We are pet owners ourselves, and this is what we wanted for our animals. So we built it, and we’re proud to share it with you.”
The Paw&Fam team Founders
The Paw&Fam team

Built on trust, backed by science, tailored for your pet

Some nutrients are just hard to get, even with the best diet. And every cat is different, from playful kittens to senior cats. That’s why we dose by your cat’s weight, so they receive optimal amounts of each ingredient to help them live their best life.

We create products to address root causes, not just surface issues

Targeted formulas for calm, bladder, gut and heart health, designed to be given daily and accepted by even picky cats.

4
Targeted formulas
100%
Vet-reviewed
USA
Manufactured
100k+
Five-star reviews

We are committed to quality

We stay at the forefront of pet health by combining the latest scientific research with expert insights. Every formula is carefully crafted to deliver the highest-quality ingredients for optimal pet well-being, with strict testing protocols to ensure it.

Allergen + contaminant testing

Every batch is rigorously tested for harmful contaminants, heavy metals, allergens and toxins, ensuring every product is safe and pure for your pet.

Quality control

From ingredient sourcing to final production, we follow strict quality control protocols to ensure consistency, safety and efficacy in every supplement.

Certified facilities

Our products are manufactured in facilities that follow FDA and cGMP guidelines, meeting the highest U.S. pet supplement standards.

Third-party verification

Formulas undergo independent third-party testing to confirm purity, potency and label accuracy.

Made in the USA*cGMP facility

* from domestic and globally sourced ingredients